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Monetizing insights through data alchemy
Sourcing, packaging, and monetizing Twitter’s data assets
Overview
For nearly 7 years, Vivid has helped create and execute a unifying strategy for Twitter’s API program, working across multiple teams and technologies to transform the way they bring their data to market and drive engagement.
Our partnership has spanned the full breadth of Vivid’s capabilities: we’ve reshaped strategic messaging, repackaged and marketed API solutions to enterprise clients, created industry conference presentations, and even built a self-service data platform. By productizing new initiatives from the top down, we’ve converted the potential of Twitter’s information assets into a self-sustaining profit center.
Our partnership has spanned the full breadth of Vivid’s capabilities: we’ve reshaped strategic messaging, repackaged and marketed API solutions to enterprise clients, created industry conference presentations, and even built a self-service data platform. By productizing new initiatives from the top down, we’ve converted the potential of Twitter’s information assets into a self-sustaining profit center.
Client
Twitter
Industry
Internet Software/Services
Solutions
Design, Branding, Copywriting, Engineering, Strategy, Architecture, Project Management
“The Vivid team consistently bests our expectations…delivering finished products that look and function great, and result in new business opportunities for us.”
Prashant Sridharan, Senior Director of Developer & Platform Relations at Twitter
