APIs are not enough
As the tide of modernization threatens to sweep away even the most firmly established enterprises, executives are pouring millions into developing APIs. But just investing in connective technologies isn’t enough – to maximize the true value of their data, firms need to adopt a new paradigm.
A New Paradigm
IT departments, formerly a support system otherwise disconnected from their company’s business goals, are now responsible for facilitating the organization’s crucial integration into market ecosystems. To survive and compete in this new ecosystem economy, companies need to develop a new paradigm that intentionally closes the gap between IT and business.
That paradigm begins with a shift in intent. Successful APIs are fully productized, with equal emphasis on development, adoption, and growth. Rather than taking an ad-hoc approach, companies need to infuse their API initiatives with an early intent to drive involvement in the many internal and external ecosystems enabled by their data:
The new approach to data monetization requires full integration, built to account for the needs of all relevant departments in the context of well-defined business goals. No longer the domain of isolated IT teams, the modern API strategy is comprehensive and company-wide.
By embracing the global shift towards collaboration and integration as a core principle of their API design and implementation philosophy, firms can create new revenue streams, increase productivity, form partnerships, and expand their user bases.